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The Beginner’s Guide to Personal Branding

If you haven’t heard of personal branding, you’ve probably been living under a rock. Personal branding is the buzzword these days, and if you’re not creating one for yourself, you should think again! Personal branding is learning how to tell your story to others, so they connect with you, both as an individual and as a business owner.

Define Your Personal Brand

Defining your brand is a critical first step to turning your personal branding into a business. How you present yourself and communicate online should align with how you want people to perceive your product or service — it should be clear, consistent, and honest.

Promote Your Personal Brand

An online presence is crucial for a company. A personal brand, then, is similarly essential for improving your company’s branding visibility in the digital world. When you make yourself known on various channels, your customers will remember you whenever they need to make a purchase!

Build and Maintain Relationships

Building and maintaining relationships is one of the most critical parts of your branding strategy. You cannot expect people to trust your brand if you don’t go out there and build relationships with them! This is why it’s essential to meet people in real life, attend conferences and events, and develop personal relationships with your clients, partners, and potential business contacts. 
Image building is about going beyond the basics of a resume and using your online presence to tell a story about who you are and what you do. I hope you liked this article. Do you have any questions related to personal branding? Let me know in the comments below.

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